Architecture Restoration

Architecture Restoration

Architecture Restoration, Content for Site Launch, 2017

I was pleased as punch when the content director at Income Store assigned this to my team. After all, I’ve always had a fascination with history, architecture, and old houses. Plus my husband and I have our share of DIY home improvement projects. This site was scheduled to launch on a tight deadline, so we all got to work!

Architecture Restoration front page - screen shot - Elisabeth Parker's portfolio.

Content Specialist, The Income Store, 2017-2018

  • Edited, managed, and implemented digital content for an Inc. 500 company’s web properties.
  • Oversaw a team of 10-15 writers and editors to create engaging, high-quality content for Income Store websites.
  • Tracked, edited, and optimized content for clarity, readability, SEO, social sharing, user experience (UX), and monetization.
  • Worked closely with Marketing Strategy Director to create content plans using relevant keywords with high traffic and low keyword difficulty scores.
  • Used Google Analytics, BuzzSumo, SEMrush, and AHREFs to identify content opportunities and areas in need of improvement.
  • Created style guides and documented standard operating procedures (SOPs) for tasks and processes.