Your Amazing Teen, Content for Site Launch, 2018
Your Amazing Teen was one of my favorite projects as a content specialist for The Income Store, especially since I have a teenage daughter. The site partner originally proposed a site called “Parenting, It’s a Trap.” The site’s proposed sections and articles focused the on negative aspects of parenting teenagers, like teen pregnancy, rule-breaking, and drug use.
Our content director assigned this site to my team and then asked what I thought about it. With a bit of trepidation, as I was new, I told him the truth: That the name, sections, and subject matter came across as too negative. Parents want articles that address their concerns — and worst fears — in a way that’s positive, reassuring, and authoritative. Luckily for me, he agreed.
I came up with a list of possible site names that had matching domains readily available. I also went on SEMrush and AHrefs to identify high traffic search terms with low competition scores, check backlinks, and see which related content is the most popular. I then created outlines for subtopics with latent semantical indexing (LSI) words and secondary keywords for long-tail searches and assigned articles to our writing team. In addition, the editors and I worked with the writers to devise short, attention-grabbing titles that would encourage shares, comments, and click-throughs on social media.
Your Amazing Teen – Project Summary
- Role: Content specialist/managing editor
- Link to Site: YourAmazingTeen.Com
- Project Description: Generated list of possible site names with ownable domains (YourAmazingTeen.Com was the winner). Created site categories for navigation and content plan with 30 articles for site launch. Researched focus keyword phrases and LSI keywords. Produced outlines and clickable titles for the writing and editing team. Oversaw editing and optimizing for SEO and readability. Tracked and reported on status of content.
- Sections: Family, Friends, Fun, Health, Life, Money, School, Tech.
- Sampling of articles:
- You Know You’re Parenting a Teenager When… (Humor).
- How to Teach Your Teenager to Manage a Free Checking Account
- 101 Life Skills Young People Should Learn by Graduation
- 31 Foolproof Conversation Starters to Get Your Kids Talking
- Is Your Teen Not Getting Enough Sleep? Why and How to Help
- How To Help Your Teen Form Healthy Relationships
- A Guide to Planning the Best Family Vacation With Your Teens.
- Teen Pregnancy: What to Do When Your Baby Is Having a Baby
- Tools: WordPress, Photoshop, Yoast SEO Plugin, AHREFs – Competitive Research Tools and SEO Backlink Checker, MozBar, SemRush, Google Sheets, and Grammarly.
Content Specialist, The Income Store, 2017-2018
- Edited, managed, and implemented digital content for an Inc. 500 company’s web properties.
- Oversaw a team of 10-15 writers and editors to create engaging, high-quality content for Income Store websites.
- Tracked, edited, and optimized content for clarity, readability, SEO, social sharing, user experience (UX), and monetization.
- Worked closely with Marketing Strategy Director to create content plans using relevant keywords with high traffic and low keyword difficulty scores.
- Used Google Analytics, BuzzSumo, SEMrush, and AHREFs to identify content opportunities and areas in need of improvement.
- Created style guides and documented standard operating procedures (SOPs) for tasks and processes.