Microsoft Bing, Content Editor, 2019-2020
Project Summary
- Researched, wrote, edited, optimized, and produced content to provide politically savvy Bing users with a timely, information-rich experience for the 2020 U.S. and state primaries and elections.
- Executed goals as part of multi-disciplinary team in cloud-based enterprise environment with MS Outlook, Teams, Office 365, GitHub, MS SQL, Azure, Agile, DropBox, and Calendar. Also utilized proprietary tools (including all-time MS Bing Editorial faves like Spotlight, Satori, Trigger Finder, Distills, Rover, Shenbi, PowerBI, Rover, and more).
- Analyzed trending topics and spiking queries in real-time while using large toolset to provide and optimize timely, accurate, and relevant Search Engine Results Pages (SERPs) to meet user intent.
- Batch processed and formatted data via Excel to provide project schedules, status reports, and analytics in weekly scrums.
- Reviewed, performed troubleshooting, and provided detailed feedback for 150-300 AI-harvested political issue stances per week across over 200 popular categories and subcategories.
Bing 2020 Election Coverage
Candidate Answer – Presidential – Joe Biden – Economy and jobs
Candidate Answer – Presidential – Donald Trump
Candidate Answer – Presidential – Kamala Harris – Education
Bing users could look up 2020 candidates — like Vice President Kamala Harris — and see where they stand on issues like Education.
DNC Experience – Night 1
As the first night of the Democratic National Convention approached, we rounded up info with the times, dates, featured speakers, trending news, highlights and analysis, polls, Joe Biden on the issues, and more.
DNC Experience – Night 3 – During
When the Democratic National Convention and other events are live, we provide live video feeds for our users.
DNC Experience – Night 4
On the final night of the Democratic National Convention, we rounded up the key speeches and video highlights.
Candidate Answer – NJ-2 Rep. Jeff Van Drew
Candidate Answer – ME Senator Susan Collins
How to Vote Answer – WA
When Bing users looks up info on How to Vote, a page loads with relevant info and links for people in their state.
How to Vote Answer – CO
Issues Answer – Gun control
Our Issues Answers for hot-button categories like Gun Control included the following: A taskpane with a summary of the issue; An overview; Perspectives with AI-gathered (and human-reviewed) quotes and opinions, issue stances from political candidates, related legislation, and more.
Issues Answer – Health Care
We researched, wrote, produced, and optimized Issues Answers for over 200 categories and subcategories of interest. These included Health care, Jobs and Economy, Criminal Justice, Gun Control, Law and Order, and more.
Presidential Debate Experience – Night 1
A lot of advance work went into producing customer experiences for the presidential debates and other events.
Presidential Debate Experience – Night 2
Before and after each presidential debate, we’d post trending news, fact checks, highlights and analysis. During events, we’d feature live video feeds.
RNC Experience – Night 2
Our coverage of the Republican National Convention included featured speakers, polls, video highlights, trending news, essential info, and FAQs.
RNC Experience – Night 4
On the final night of the 2020 GOP Convention, we picked the key videos for each night along with five video highlights for the night.
VP Debate Experience
2020 Election Results – AZ Senator Mark Kelly
2020 Election Results – CO-3 Lauren Boebert
2020 Election Results – MO-1 Rep. Cori Bush
2020 Election Results – NC Governor Roy Cooper
2020 Election Results – Presidential – Map
2020 Election Results – US House
Candidate Answer – GA -6 Karen Handel
Candidate Answer – GA -6 Rep. Lucy McBath
Candidate Answer – Presidential – Bernie Sanders – Civil Rights
One Spreadsheet to Rule Them All…
So how did we keep track of hundreds of presidential, Senate, and House candidates and dozens of highly competitive races and ballot measures? With spreadsheets. Lots and lots of spreadsheets. The one shown below is the one I used to track the U.S. House primaries and general elections.
To view the 2020 House Races to Watch spreadsheet, follow this link or click on the image below.
