When you want to grab people’s attention, boost your social media engagement, and get your message across, memes are the way to go.
Memes: An Internet meme (/ˈmiːm/ MEEM) is an activity, concept, catchphrase or piece of media which spreads, often as mimicry, from person to person via the Internet. […] The word meme was coined by Richard Dawkins in his 1976 book The Selfish Gene, as an attempt to explain the way cultural information spreads; Internet memes are a subset of this general concept specific to the culture and environment of the Internet. [Wikipedia]
I can write stuff until I turn blue in the face, and that has sometimes been known to happen. But when you’re dealing with people with short attention spans on Facebook, Twitter, and other social media, an image with a few words can really pack a punch. I mainly create, curate, and share memes because there are no 12-step programs for people who are addicted to politics, Facebook, or Photoshop. But I also have some highly practical reasons…
- As the old adage goes, a picture says a thousand words.
- Images (and videos) are more than 40 percent more likely to get shared on social media than other types of content. That’s right: More than 40 percent! (Source: Buffer)
- 65 percent of people are visual learners and content with pictures and graphics have been found to be 43 percent more persuasive. Also, content with relevant, helpful, and/or powerful images gets 94 percent more views than content without. (Source: Hubspot)
- “Research has shown that when people hear information, they are likely to remember only 10 percent of it three days later. However, if a relevant image is paired with that same information, people retained 65 percent of the information three days later.” (Source: LifeLearn)
(Mostly political) memes by Elisabeth Parker.
I’ve done memes for various progressive politics websites and Facebook pages including Coffee Party, Lucid Nation, Reverb Press, and more.
I created these images using Adobe Photoshop, various filters and (occasionally) also use Adobe Illustrator. My favorite fonts for creating web graphics are Oswald, Lobster, Tahoma, Georgia, Segoe Hand, Segoe Script, Gill Sans and Minya Nouvelle…Mainly because they’re more readable on computer screens, but also because I like the way they look.
All of the memes shown on this page were created by me, Elisabeth Parker, with (mostly) creative commons and public domain images, along with screen shots from news videos.