Your Amazing Teen

Your Amazing Teen

Your Amazing Teen, Content for Site Launch, 2018

Your Amazing Teen was one of my favorite projects as a content specialist for The Income Store, especially since I have a teenage daughter. The site partner originally proposed a site called “Parenting, It’s a Trap.” The site’s proposed sections and articles focused the on negative aspects of parenting teenagers, like teen pregnancy, rule-breaking, and drug use.

Our content director assigned this site to my team and then asked what I thought about it. With a bit of trepidation, as I was new, I told him the truth: That the name, sections, and subject matter came across as too negative. Parents want articles that address their concerns — and worst fears — in a way that’s positive, reassuring, and authoritative. Luckily for me, he agreed.

I came up with a list of possible site names that had matching domains readily available. I also went on SEMrush and AHrefs to identify high traffic search terms with low competition scores, check backlinks, and see which related content is the most popular. I then created outlines for subtopics with latent semantical indexing (LSI) words and secondary keywords for long-tail searches and assigned articles to our writing team. In addition, the editors and I worked with the writers to devise short, attention-grabbing titles that would encourage shares, comments, and click-throughs on social media.

Your Amazing Teen – Project Summary

  • Tools: WordPress, Photoshop, Yoast SEO Plugin, AHREFs – Competitive Research Tools and SEO Backlink Checker, MozBar, SemRush, Google Sheets, and Grammarly.

2018 - Your Amazing Teen website - Elisabeth Parker's portfolio.

 

Content Specialist, The Income Store, 2017-2018

  • Edited, managed, and implemented digital content for an Inc. 500 company’s web properties.
  • Oversaw a team of 10-15 writers and editors to create engaging, high-quality content for Income Store websites.
  • Tracked, edited, and optimized content for clarity, readability, SEO, social sharing, user experience (UX), and monetization.
  • Worked closely with Marketing Strategy Director to create content plans using relevant keywords with high traffic and low keyword difficulty scores.
  • Used Google Analytics, BuzzSumo, SEMrush, and AHREFs to identify content opportunities and areas in need of improvement.
  • Created style guides and documented standard operating procedures (SOPs) for tasks and processes.