Addicting Info

Addicting Info

Addicting Info, Design Tweaks

Redesign for logo/masthead and changes to CSS text styles. 2014

I started following Addicting Info sometime around 2011. Finally! Someone’s saying all the things I’d been screaming at the TV for decades as the pundits talked about “trickle down,” “free markets,” “makers and takers,” and “balanced budgets” as though they were sacred truths… All the while giving equal airtime and credibility to climate change deniers and racist dog whistlers.

Then one day in 2012, the managing editor posted on Facebook that they were looking for writers and editors and I jumped on it. I’ve always been obsessed with politics and debunking Fox News lies, so it was a perfect fit. To see my writing for Addicting Info, see the News & Politics section of my portfolio.

After a couple of years, it occurred to me that the site could benefit from a more polished look. By 2014, the site’s Facebook following had grown to over 200,000 followers.

This is how the page and masthead originally looked.

Addicting Info home page - Before.

Since we were getting millions of visitors each day, we wanted to avoid any major changes that would increase the load on the server. I stuck with a new masthead graphic and some tweaks to the WordPress theme and CSS style sheet.

Addicting Info - 2014 - New Masthead and tweaks to theme and CSS style sheet. Elisabeth Parker's portfolio.

I also added a new profile picture and cover photo to the Facebook page. At the time, Facebook made a major change to its algorithms. We, therefore, needed the cover image to encourage our followers to change their notification settings so they’d keep seeing us in their feed.

Addicting Info Facebook page - 2014 - new cover photo and profile picture.

Writer and Senior Editor, Addicting Info, 2012-2014

  • Collaborated with editors, writers, and publisher to curate content, assign timely topics, develop stories, and edit articles for a fast-paced news and politics blog with over 2 million page views per month, via WordPress CMS.
  • Ensured best SEO practices for writing search engine-friendly content with strong, timely, and relevant keyword placements and high readability ratings (FLESCH scores).
  • Edited, produced, and curated compelling content for social media sharing with eye-catching images, attention-grabbing headlines, and embedding of relevant media.
  • Promoted stories and memes on Facebook, Twitter, and Google Plus.
  • Used Facebook analytics and stats and selected the highest-performing stories and memes for sharing on partner pages.
  • Used Google Analytics for ad placements and selection of high-performing “evergreen” stories.
  • Assumed responsibilities of managing editor two days a week and in his absence.
  • Designed new masthead for site and cover graphics for Facebook pages.